COSRX

COSRX is a Korean skincare brand founded in 2013 by Jeon Sanghoon, with its name cleverly combining "Cosmetics" and "RX" (prescription) to reflect its solution-based approach to skincare. The brand emerged after 15 years of experience in the Korean cosmetic industry, with a mission to create effective, hypoallergenic products specifically for sensitive skin.

What distinguishes COSRX is its focus on minimal, straightforward formulations with proven active ingredients. Rather than following standard beauty trends, the brand develops products based on customer feedback and data, believing that "the answer is within our customers." This consumer-centric approach has helped COSRX expand from Korea to over 146 countries worldwide.

Their bestselling products include the Advanced Snail 96 Mucin Power Essence (with 96.3% snail secretion filtrate), Acne Pimple Master Patches (one sold every 25 seconds), Low pH Good Morning Gel Cleanser (over 8 million units sold globally), and their BHA Blackhead Power Liquid. The brand has recently expanded into haircare while maintaining its core philosophy of creating accessible, effective skincare solutions with minimal irritation.

With simple packaging, affordable price points, and formulations that prioritize function over frills, COSRX has earned a devoted following and 135 global beauty awards between 2014-2023.