HADA LABO
Hada Labo (肌ラボ, meaning "Skin Lab" in Japanese) is a renowned Japanese skincare brand launched in 2004 by Rohto Pharmaceutical, a company with over 100 years of experience in pharmaceutical and cosmetic development. The brand quickly rose to prominence with its science-driven approach to skincare, focusing on hyaluronic acid as its star ingredient.
What distinguishes Hada Labo is its "Perfect x Simple" philosophy, emphasizing minimal formulations without unnecessary additives like fragrances, colorants, or mineral oils. Their flagship product, the Super Hyaluronic Acid Moisturizing Lotion, became Japan's number one lotion for seven consecutive years, with a bottle reportedly sold every 4 seconds source.
The brand features three main product lines:
- Gokujyun (極潤): Focused on intense hydration
- Shirojyun (白潤): Offers brightening properties
- Gokujyun Alpha (極潤α): Provides anti-aging benefits
Hada Labo's proprietary technology combines multiple molecular weights of hyaluronic acid (Super Hyaluronic Acid™, Ultra Hyaluronic Acid, and Nano Hyaluronic Acid) to deliver multi-depth hydration. This innovation allows moisture to penetrate different skin layers effectively.
The brand has expanded globally, with Hada Labo Tokyo specifically formulated for the American market. Their eco-conscious approach includes offering refill pouches for their products, demonstrating their commitment to environmental sustainability alongside skin health.
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