The Frustration of Frequent Packaging Changes & Why New Packaging ≠ New Formula
by James McHugo on Apr 03, 2023
As a fan of French health and beauty products, you appreciate the unique qualities these brands bring to your skincare and wellness routine. However, you may have noticed that some French brands, including La Roche-Posay and Avene, frequently update their packaging and product names, not only for sunscreens but also for other products. This practice is in contrast to international brands like Daylong (Swiss) and ISDIN (Spanish), which seldom change their packaging, unless there is a new formula or regulatory changes. In this blog post, we will explore why these packaging updates are more common among French brands and how you can confidently choose the right French products for your skincare and wellness needs.
Why do French brands change their packaging more frequently?
Packaging updates are more common in the French health and beauty industry compared to their international counterparts. French brands may change their packaging and product names for various reasons, including marketing and branding, seasonal trends, differentiation, and sustainability initiatives. In contrast, international brands like Daylong and ISDIN typically update their packaging only when there is a new formula or a regulatory change.
New Packaging ≠ New Formula
An important point to understand is that a change in packaging does not necessarily mean a change in the product's formula. Many times, the same effective and reliable ingredients you've come to trust remain unchanged inside the new packaging. It's essential to read the label carefully; if it doesn't state "New Formula," the product's ingredients are likely the same.
Why should you accept the new packaging from French brands?
Improved user experience: Sometimes, packaging updates are designed to enhance the user experience, such as easier-to-open bottles, more efficient dispensers, or more portable sizes.
Staying current: French brands like La Roche-Posay may update their packaging to align with the latest design trends and maintain a modern, fresh image. This helps them stay competitive and ensures that their products remain appealing to consumers.
Eco-friendliness: French companies may update their packaging to be more environmentally friendly or reduce waste, which is beneficial for the planet.
Trust in the brand: If you've had positive experiences with a particular French brand, trust that they have your best interests in mind when making packaging updates. Their primary goal is to continue providing you with the high-quality products you need.
Understanding the reasons behind packaging updates in French health and beauty products, from sunscreens to moisturizers and beyond, can help you feel more confident in your purchasing decisions. It's essential to remember that a change in packaging does not always signify a change in the product's formula. If the label does not indicate "New Formula," you can trust that the ingredients remain the same, and you can continue to rely on the effectiveness of the products you've come to love.
By embracing these packaging changes, you can appreciate the unique approach French brands take to stay current, enjoy potential improvements in user experience and sustainability, and continue to benefit from the reliable, high-quality products you trust. So, the next time you notice a new look for your trusted La Roche-Posay sunscreen, moisturizer, or any other French health and beauty product, give it a try, and remember that the most important thing is to take care of your skin and well-being with confidence.